Bulava Art
E-commerce Website, Instagram Account, Graphic Design, Email Marketing
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Bulava Art is a distinguished brand specializing in custom art frames designed to enhance home interiors. Our team undertook the comprehensive task of creating an e-commerce website and managing their Instagram account. This project included the development of all website graphics, product images, designs, and email marketing materials. Our goal was to deliver a cohesive and visually captivating online presence that reflected Bulava Art's unique artistic offerings.
The Solution
High-Resolution Imagery: We utilised high-resolution product images and close-up shots to highlight the craftsmanship of each frame. Professional lighting and staging techniques were employed during photoshoots to capture the true essence of the art pieces
Intuitive Design: Implementing an intuitive navigation structure, we designed a clean and responsive layout that ensures users can easily find and purchase products. Features like a quick view, detailed product descriptions, and a streamlined checkout process were incorporated.
Brand Cohesion: To ensure brand consistency, we developed a style guide that outlined the colour palette, typography, and visual elements. This guide was applied across the website, Instagram posts, and email templates, creating a unified brand image.
Bulava Art Colour Palette
— DESIGN
Designs & Colour Choices
The visual design of the Bulava Art website was crafted to reflect the elegance and sophistication of the products. We selected a color palette that includes muted tones and soft neutrals, providing a refined backdrop that allows the vibrant artwork to stand out. Key colors include:
Ivory and Beige: Used for backgrounds to create a sense of space and allow the products to be the focal point. Gold Accents: Employed sparingly to add a touch of luxury and sophistication. Soft Grays: Utilized for text and secondary elements to maintain readability and a clean aesthetic.
OUTCOME
The Bulava Art project resulted in a significant enhancement of their digital presence, achieving several key milestones. We successfully launched the e-commerce website, featuring high-resolution images, intuitive navigation, and a streamlined checkout process, by the targeted deadline. Our Instagram management strategy led to a 30% increase in followers within the first three months, with engagement rates surpassing industry averages. The cohesive email marketing campaigns we designed saw a 25% open rate and a 10% click-through rate, significantly boosting customer interaction and sales.
Graphic Space created a stunning website and boosted our Instagram presence, significantly increasing our sales and engagement. We're thrilled with the results and highly recommend their services.
Mike Peter
CEO